RSI Acquires Beck/Allen Cabinetry

RSI Acquires Beck/Allen Cabinetry

ST. LOUIS, MO – RSI Kitchen & Bath President and CEO Megan Bittle has announced the expansion of the RSI portfolio of offerings with the acquisition of Beck/Allen Cabinetry in advance of company President Mike Beck’s planned retirement.

“It has been an honor and a privilege to lead Beck/Allen through times of tremendous growth, as well as challenging economic downturns that tested our team,” said Beck. “To have had a role in taking Beck/Allen from meager start-up to becoming the sought-after player in the cabinet space that it is has been both gratifying and humbling. A succession plan was extremely important as we looked to the future, and we’re confident that the company and our employees will be in trusted and forward-thinking hands with Megan at the helm.”

Founded in the year 2000 by Mike Beck and Lee Allen, Beck/Allen began as a wholesale cabinet company catering solely to home builders and remodelers in the St. Louis area. Over two decades, the company evolved in both product lines and capabilities, earning the respect and business of leading trade professionals including designers and architects.

“I believe that to exist in our industry 20 years from now, you must be thinking of strategic alliances, and Beck/Allen represents a complementary segment of the kitchen and bath industry in St. Louis,” says Bittle. “There is so much growth potential in the St. Louis market that acquiring a local business with strong ties to the community and not having to look outside of this market was incredibly intriguing. Our cultures and customer bases meld so well that I saw an opportunity to grow RSI over the next 10 years.”

Moving forward, Beck/Allen Cabinetry will be referred to as a “division of RSI Kitchen & Bath”.

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How In-Stock Cabinets Can Transform Your Home!

How In-Stock Cabinets Can Transform Your Home!

Over the years, the term in-stock cabinets has become a little synonymous with the kitchen. Having become a staple of the room over the last few decades, many homeowners simply believe them to be suitable for that one room.

However, that is not the case, and utilizing them in other rooms can help to you transform your home. As technology and materials advance, in-stock cabinets are able to offer you with some truly beautiful designs and styles that can help you to elevate any interior.

Still not sure? We thought we would take a closer look at how they can enhance some of the most popular rooms in your home…

In-stock Cabinets for Bathrooms

Your bathroom is one of the most-used rooms in the home, and storage is an incredibly important feature. Installing in-stock cabinets in your bathroom can provide you with a wide range of benefits, including:

Allowing you to enjoy a unique design that combines storage with countertop space. This will let you display things such as cosmetics or various décor options.In-stock cabinets for the bathroom can also help you to make better use of your existing space. If you find your bathroom has unused nooks, then adding a cabinet can help you to add the perfect finishing touch.Adding an in-stock cabinet can also help you get rid of the traditional pedestal sink storage, reducing the clutter in your bathroom.

In-stock Cabinets for Laundry Rooms

The laundry room is another very important space within the home. However, for many homeowners, this room remains a functional, if slightly uninspiring, area. In-stock cabinets can help you to transform your laundry room in multiple ways:

By providing greater storage and organisation for your essential supplies. They can also help to keep supplies out of sight from children or pets.They can also add additional countertop space to fold or iron your clothes.In-stock cabinets can also help to provide seating space for your family, which can be useful if you are putting on shoes or getting ready to head outside.

In-stock Cabinets for Wine and Coffee Bars

Looking to create a truly unique wine or coffee bar in your home? In-stock cabinets are a fantastic way to transform any space:

Help you to create a dedicated bar space to entertain friends and familyProvide you with additional storage and organisation to keep ice buckets, glasses, and anything else you need.Boost the visual appeal of any room by creating a tidy and stylish bar area that is both eye-catching and functional. They can also be tailored to meet any interior design, ensuring you have the perfect matching cabinets.

In-stock Cabinets for Home Offices

As more people work remotely, in-stock cabinets are quickly becoming a must-have accessory for any home office. These unique solutions can help you to:

Enjoy a clear workstation, allowing you to quickly create the perfect home office solution to store everything you need.They can also help you to improve your organization and reduce any clutter by giving you a secure place to store them.In-stock cabinets can also create a more inviting space to work from, making it more enjoyable to work from (while also looking far better on your next Zoom call!)

In-stock Cabinets for Dining Rooms

No matter whether you are eating with your family or entertaining friends, your dining room is often the heart of any home. Adding in-stock cabinets can help you to:

Enjoy an ample serving space, allowing you to serve guests directly at the table or creating a delicious buffet spread for those more relaxed occasions.Not only do they help you to bring more dishes through to the dining room, but in-stock cabinets can also free up space on the dining table, helping to make it feel less cluttered.In-stock cabinets can also help you to transform the aesthetics of your dining room, allowing you to create a modern and stylish interior that your guests will love.

In-stock Cabinets for Bedrooms

Whether you are looking to store accessories and cosmetics, or you just need more space in your bedroom, in-stock cabinets can help you to transform your bedroom in multiple ways, including:

Acting as a makeup station. The flat surface is the perfect spot to add a mirror and lighting, allowing you to stop trying to apply your makeup standing in front of the bathroom mirror.For students, an in-stock cabinet can also double as a fantastic desk for remote learning, allowing them to complete homework and lessons in a private space.In-stock cabinets for bedrooms can also help to reduce clutter by providing ample storage space for a huge array of items.

In-stock Cabinets for Playrooms

Children’s playrooms can often be a messy space, so adding an in-stock cabinet can transform your interior in multiple ways:

They are a great way to neatly store and organize all of your child’s favorite toys. Allowing you to keep them out of sight while remaining easily accessible.In-stock cabinets can also double up as a fantastic desk space that your child can use for their drawings and colorings in.They are also a very stylish solution that can help to either enhance the existing décor or add a splash of additional color and texture.

In-stock Cabinets for Entertainment Rooms

Do you regularly host fun nights for your friends and family? If so, in-stock cabinets for entertainment rooms can provide an array of benefits, including:

Increasing the amount of usable storage space. No matter whether it is storing your favorite DVDs or records or keeping some of your favorite drinks out of sight, this storage space can be invaluable.With all that storage space, you can remove the messy and unsightly clutter, helping to create a cleaner and less distracting room for your guests.In-stock cabinets for entertainment rooms are also a great way to transform the interior of any room, allowing you to create the perfect décor for your home.


     

Looking for in-stock cabinets?

If you are looking to transform your home with some beautiful and stylish in-stock cabinets, then Explore Kitchens is here to help you. We provide our customers with the very best cabinet solutions, operating across Northern Virginia.

So no matter which room you are looking to transform in your home, our experienced team is here to help you create the perfect interior. Want to find out more? Get in touch today!

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Wetstyle Opens New Showroom

Wetstyle Opens New Showroom


Saint-Bruno-de-Montarville, Canada – WETSTYLE, a Canadian manufacturer of premium-quality bath fixtures and furnishings for the North American market, has opened its newly constructed showroom to architects, designers and the general public for the first time.

Beginning May 1, 2021, customers are welcome to view WETSTYLE’s product line at its new corporate showroom, with social distancing practices in place. The 11,600-sq.-ft. showroom, located in Saint-Bruno-de-Montarville, on Montreal’s South Shore, will be open by appointment only during showroom hours, from 9:30 a.m. to 5 p.m., Tuesday through Friday.

“We are very proud to welcome customers to this facility, which was designed to showcase our values as a brand,” says Mark Wolinsky, president of WETSTYLE. “We look forward to showing local specifiers and customers what we do.”

The showroom exhibits 19 bathtub models, nine furniture collections and more than 30 sink models to choose from, many featuring WETSTYLE’s proprietary WETMAR BiO material, recognized by GOOD DESIGN for Green Innovation as the industry’s first recipe for soy and mineral stone used in the fabrication of composite bath fixtures. Among the WETSTYLE products on display are the Stelle Vanity collection, Mood bathtub and Feel shower bases, all recipients of GOOD DESIGN awards.

Designed by Atelier Moderno, and recipient of the Grands Prix du Design 2020 award, the showroom is filled with distinct and intimate spaces, each highlighting an individual product. The contemporary space features non-obtrusive walls that isolate each product zone in vignette-like fashion, invoking sentiments of environments reflective of the products in use. Atmospheric lighting sets the mood of each product zone via strips and spotlights, reflecting off of a porcelain floor with marble-esque qualities that embrace the sophistication of the company’s high-end, handcrafted, made-to-order products.

“The showroom is the face of our beautiful finished products, and we have succeeded in creating a space that captures the essence of that beauty,” adds Wolinsky. “It’s also a vehicle for exhibiting the tremendous level of detail, craftmanship and passion invested in the making of our award-winning products.”

Ensuring a safe environment

With the health and safety of its clients and employees as a top priority, the WETSTYLE showroom strictly adheres to all government guidelines in respect to COVID-19 protocols. As of May 1, the facility will welcome customers up to a maximum of five people per designated appointment time.

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Fantini Calls for Awards Entries

Fantini Calls for Awards Entries

New York – The Fantini Design Awards, an annual competition presented by Fantini USA, has opened its competition with a call for entries through October 29, 2021. The competition, celebrating its fourth year, celebrates the best of North American design inspired by water. Fantini invites all architects, designers and developers to submit their eligible projects for consideration.

Seven projects will be selected as winners by a panel of judges, and one representative per winning project will receive a four-day, all-expenses paid trip this fall to Casa Fantini/Lake Time resort, designed by Piero Lissoni at Fantini’s headquarters in Pella, Italy.

Qualifying Projects should:

Be either a Completed or a Future project

Be completed after January 1, 2019 and no later than October 29, 2021Be located in the U.S. or CanadaBe documented with high-resolution, professional photography (Completed Projects) OR a sketch, rendering and/or floor plan (Future Projects)

Completed Project Requirements

Fit in one of the categories: Residential or CommercialIf Residential, the Project must have at least:

One master bathroom with five or more Fantini fixtures (including faucets), OR

two or more bathrooms with at least three Fantini fixtures (including one or more faucets) in eachIf Commercial, Fantini branded products must have been used in the Project.

Future Project Requirements

Project must be under construction, meaning that the construction works have begun on-site in the U.S. or Canada but are not yet completed.Must fall into one of the following two categories:

Residential, provided it will install Fantini fixtures in two or more bathrooms; OR Commercial, provided that Fantini branded products will be used in the Project.

Project entries will be judged by Kendra Jackson, deputy editor, AZURE magazine; Olivia Hosken, Style and Interiors writer for Town & Country, and Alessandro Munge, founder and design director for Studio Munge.

All submissions must be received by October 29th, 2021 at 11:59 pm EST.

For additional information, visit https://fantinidesignawards.squarespace.com/

 

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My Phone is Ringing, and This is Why

My Phone is Ringing, and This is Why

I am frequently contacted by business owners who are dissatisfied with their digital marketing efforts. The number one reason I hear time and time again is “My phone isn’t ringing.” The owners want more customers, and their marketing efforts are not achieving that goal.

I have pinpointed three categorical reasons this disconnect occurs. If you are spending money on digital marketing and your phone isn’t ringing, read on for a guide to garner more customers. As an advocate for businesses, my hope is to empower owners with educational insight from independent sources so they can make informed decisions with confidence.

Reason #1: Agencies Selling the Work Wanted

To understand the business/agency disconnect, we must explore the typical marketing agency business model. Most are structured around a staff that includes website builders, social media marketers, graphic designers and copywriters who often work on search engine optimization as well. The website builders are project oriented and need an ongoing supply of work to justify their pay. Conversely, the social media work is typically ongoing.

The most common occurrence I see is building an entirely new website for a client when a less expensive update would suffice. If a website builder is needing new work, unscrupulous agencies will begin pitching websites to all their prospects, and statistically they will get work. I personally discovered one agency that designed a website template programmed to increase additional billings and work. They created internal coding on the website that overrides automatic search engine optimization (SEO) from working so they could bill for SEO work separately after the website build. I had the uncomfortable task of informing the client of my discovery and the cost of re-coding the website.

Green Light: An agency that produces documented reporting that shows your website needs SEO work and provides a market share report that demonstrates a deficiency in your website visitors compared to your competitors visitors is an indicator they have the expertise and have done research to support the suggestion. Reporting that clearly shows the deficiencies that need correction is a good sign.

Red Light: When the agency relies only on the visual appearance of the website, or wants to produce a website that is photography based with no supporting analysis of your site. Websites that serve as a photo album with little or no written content will not increase new visitors from Google searches.

Hint: You can check your website’s SEO score for free on many websites. This one scores on a scale of 100: https://www.seobility.net/en/seocheck/. This is the perfect tool to utilize to double check agency website work for integrity. This tool (or a similar third party) should also serve as a deliverable to achieve prior to final payment for website work.

Hint: If you are rebuilding your website, insist on an Americans with Disabilities Act (ADA) compliant website. This ensures disabled visitors can access all the information. Websites are legally required to be ADA compliant; additionally, ADA-compliant websites are more SEO friendly, as the requirements of ADA and SEO overlap. Following is a link to a free ADA website checker: https://wave.webaim.org/

Reason #2: Owners Believe Digital Marketing is a Finite Process

Digital marketing is an ongoing process of pivoting with the additions of experiences on social media. Instagram Live video feeds and Facebook Business Suite are a few of the latest 2021 additions. Additionally, building traffic to a website is an ongoing process of deliberate growth dictated by Google, Bing and others. All of these show your content based on algorithmic updates that change how they choose, and who to show, your content. To add to the complexity, your competitors are actively adding content to drive visitors in tandem.

I demonstrate this to clients by showing them their market share of the products they offer, as it is an effective benchmark. For example, the search terms “cabinet hardware” and “kitchen cabinet hardware” total 124,000 per month. If your website generates 4,000 monthly visitors, you have 3% of the total market. By showing this data in numerical form, it speaks a language most owners can understand and they can then develop a budget. After a website is built, there is work to be done on the SEO side, digital advertising, or both, to drive people to it.

Red Light: Business owners who think a website just needs to exist to increase visitors, or they sporadically post on social media with no brand campaign.

Green Light: Professionals who have market share reports to determine the growth potential and the credentials to grow, and will supply references for website SEO initiatives. Social media posting plans that encapsulate more than one post type, ie: Stories, videos AND Feed posts.

Hint: Consistent Blog Posting is the perfect vehicle to connect with your customers and provide new content that search engines want.

Reason #3: The Marketing is Lacking

Targeting the correct audience is easier than ever with the amount of demographic and geographic data that every digital platform collects. When advertising on Google, Bing or social media, the success is in the details. If you are spending on digital advertising, you need to be guided by the reporting that shows the success rate by your audience demographics and geographical location. If your phone is not ringing, dig deeper into who exactly is being targeted to view the ads and adjust it accordingly.

Hint: Request reporting that shows the detail of the audience, the platforms the ads were shown on and the geographic locations.

A consistent brand identity provides consumers with the confidence of knowing the caliber of your products and the service associated with it. Does your social media brand mirror your website and printed collaterals? Does the customer experience stand up to the message? Are your employees educated on your brand identity? Having a solid, well-defined brand identity that clearly demonstrates your unique value is crucial. It ensures the customers are receiving the brand experience they expect.

Hint: Train your employees to ask customers qualifying questions. How did you find us? How was your first experience with us? How can we improve?

Savvy business owners view marketing as an extension of their business, and managing it with loyal partners and a staff that is accountable is a pathway to success. Trust your gut if there is any hesitation on your part and educate yourself with the help of third-party consulting when needed. Digital marketing is complex and is a powerful tool to grow your business, and make your phone ring.

Denise Grothouse has an extensive background in international business, branding and marketing. She specializes in digital and social platforms and integrating them with traditional marketing and branding strategies. No stranger to the kitchen and bath industry, she is best known for her work as chief brand officer of Grothouse, Inc., and is the current president of the marketing firm Perfect Six.

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Ferguson Donation Aimed at Children’s Mental Health

Ferguson Donation Aimed at Children’s Mental Health

NEWPORT NEWS, VA — Ferguson LLC, the Newport News, VA-based distributor of plumbing and related building products, has donated $2.5 million to a local pediatric hospital whose efforts will be aimed largely at children’s mental health, the company announced.

Ferguson’s donation, proffered to the Children’s Hospital of The King’s Daughters’ Lighting the Way campaign, will assist in the construction of a 14-story, $224 million mental-health hospital and outpatient center for children. The facility is scheduled to open in 2022, with 60 private patient rooms and space for programs that address gaps in mental health care in the region, Ferguson officials said.

“One in five children in the U.S. has a diagnosable, treatable mental-health condition, and yet the majority go without either diagnosis or treatment,” said Kevin Murphy, Ferguson CEO. “The need is only trending up, as we are just starting to see the impacts of the pandemic on the social and emotional health of children.

“The children’s mental health crisis has deep and lasting impacts in every facet of our community,” Murphy said. “Ferguson is extremely proud to be part of this endeavor.”

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Accessorizing the Kitchen

Accessorizing the Kitchen

As homeowners spend more time at home, working and living in their kitchens with their families, the desire for streamlined functionality and a cleaner appearance has only continued to grow. Sought-after details for organizing pantry items, charging electronics and putting everything in its place are just some of the requested details for kitchen accessories and cabinet interiors.

Ease of use is a must for these elements, but aesthetics and beautiful finishes are also part of the mix. Manufacturers have proven to be up to the task, however, as cabinet pullouts don’t just offer function, but do it in style; and accessories deliver the best in function while blending in and even enhancing their surroundings.

Following are some of the hottest trends in interior fittings and kitchen accessories right now.

–Storage accessories are increasingly becoming customized for how homeowners use their space, with removable caddies, utensil storage, adjustable drawer inserts and movable pegs being used.

— Power sources for charging electronics are being hidden away, with customized spaces being created in drawers and nooks for convenient powering up.

–Pullouts now include very specific functional accessories, such as knife blocks and bins that keep items close at hand.

–Reaching into dark cabinets, corner spaces and high storage is becoming a thing of the past, as interior storage units now easily bring the items to the user.

–Using every inch of space is a must in today’s organized kitchens, and spices, sheet pans and cooking utensils find their own spaces in carved-out storage.

–Shelving continues to grow and evolved in the kitchen, with styles ranging from live edge wood to industrial metal.

 

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A General Timeline for Your Kitchen Remodeling Project

A General Timeline for Your Kitchen Remodeling Project

If you’ve been hesitant to begin your kitchen remodeling project, you’re going to want to read this article. Yes, it’s no secret that a remodeling project is not merely a simple task. A kitchen remodel can be an intricate project which requires careful details and planning. This fact alone can lead homeowners to push off their much-needed house projects. However, don’t let this deter you from creating the kitchen of your dreams. With the right consultation and team, your kitchen project will be planned out and ready to begin in no time.

Consultation

The first step in your remodeling journey is consulting with your renovating professionals. The consultation lays out the groundwork and introduces you to the wide variety of kitchen possibilities offered for you. After you schedule your consultation, you can even spend some time perusing the internet for some kitchen images you like. This will give your designer an idea of your style. Call your nearest Kitchen Solvers today for your kitchen consultation!

Design and Selection

On your next consultation, you will choose your kitchen design and layout. There are many to choose from and based on your wants, needs, and functionality we will help you to narrow down those decisions to find the perfect fit for your home. This process normally takes 2-8 weeks depending on availability and scheduling. It’s an important choice and we want to ensure you are not rushed through your decision-making process.

Project Planning

After you choose which designs to be implemented into your home, we can fully get the ball rolling on beginning the project planning. This step is where we fully introduce you to your project manager. Your project manager will facilitate and organize all the steps which need to be taken to complete you newly remodeled home. They’ll keep you updated on each step as the process begins to take way. When the project planning is complete, you’ll have a good idea of when to expect the installation crew to come.

New Kitchen Installation

New kitchen installation takes around 2 to 3 weeks. This final step involves the demolition of your kitchen by tearing out all the existing cabinetries. Then implementing your electrical and plumbing wires and pipes to work with your new appliances and light fixtures. Once the plumbing and electricity is configured, flooring and cabinet installation can begin. Typically, these installations each take around 3 days to complete.

The lengthiest part of your new kitchen is the completion and installation of your countertops. This process takes the longest because a custom template must be created using the exact measurements from your home. Once the countertops are in place, plumbing and appliances can be fully installed. The finalization of this step means your new kitchen is almost ready! Lastly, a backsplash and tile are incorporated into your design scheme giving more character and personalization to your home.

Kitchen Solvers

At Kitchen Solvers, we want to ensure that you, the homeowner, protect and preserve your beautiful kitchen. The most important factor in how to make a kitchen remodel easy is getting help from professionals. At Kitchen Solvers, our expert design team can help you create the ultimate kitchen that fits your budget and offers some of the best features and styles available.

And be sure to read our helpful articles: How to Make a Kitchen Remodel Easy and Confused about Cabinet? A Guide to a Cabinet Reface or Replace!

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